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DDM’s rising star

December 15, 2015

Clyde Tlou: football co-ordinator, supersport.com has been shortlisted in the Standard Bank Rising Star Awards!!! The Awards were established to recognise and celebrate young talented people who contribute in an inspirational manner towards the future. Clyde made the shortlist in the Media and Marketing category for the excellent work he has done with integrating social media with the supersport.com website. Here’s what Clyde had to say about making the shortlist
“I feel honoured to get recognition for my efforts to grow supersport.com not just as a website but a big brand that people can rely on for the most reliable football news and information. This is motivation for me to work even harder.”

How did you get nominated for the Standard Bank Rising Star Awards?
A colleague of mine Vukile Sibeko nominated me. I had to write an essay about projects that I have overseen in my workplace(supersport.com) and were successful. Mine was integrating social media with the website(supersport.com) to push out content out there. Then lastly was a presentation of business strategy that Apple should have employed in their launch of the iPhone and ofcourse an interview which featured three judges whom I just had to convince that I am the best. I feel very much honoured to get recognition for my efforts to grow supersport.com not just as a website but a big brand that people can rely on for the most reliable football news and information.

How does it feel to be shortlisted out of hundreds of people?
Humbled. I have always given 110% in everything that I do and to know that I made it from such a huge number of people it’s really touching. This also serves as motivation for me to work even harder knowing that my hard work, dedication and determination will always get some recognition. Credit must go to my immediate managers Joe Maluleke and Emeka Enyadike who have created a perfect platform for me to unleash my full potential. When I came to SuperSport.com as a content controller, Emeka told me that I should see myself beyond the person that just loads stories that helped me envision a great future which saw me being promoted to the position of football coordinator.

Being part of this company has helped me grow my digital media know-how and spheres of influence as resources that keep one in touch with New Media trends are readily available. Along the way I have unlocked the potential of the brand that supersport.com is to add genuine value to the lives of people, see the world in an exciting and build the kind of strong, successful business that every football and sports fan can believe in. Although I want the big prize, just knowing I am one of the final five out of 400 makes me a winner. American author and chemist Linus Pauling once said, “the best way to have a good idea is to have lots of ideas” and each day for me is about learning new things which is something important for one to stay relevant ins this fast changing media landscape. I know it is important to remain grounded and focus on becoming better than the person I was yesterday and that I am today.

Future career aspirations?
As a qualified journalist with a FIFA Sports Management qualification, I dream of becoming the editor of SuperSport or head of sponsorship and marketing. First I would like to enhance my knowledge and practice of digital and sports marketing. FIFA president one day would be my ultimate dream and owning a 24 Hour Sports radio station.

Advise to anyone who’d like to enter in future?
Read, read and read! It is important to read just about everything because the media and marketing trends keep changing, only those who stay make an effort to keep up will remain relevant. Keep your feet on the ground and eyes on the goal. Make each day about making a positive difference to your company, country, colleagues and most importantly inspire future generations.

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