Thursday 6 February saw people from different industries in the consumer products market gather at the Product of the Year awards.
Unlike most awards ceremonies, the stars of the night were not the people there, but the most innovative consumer products in the country. The winners were selected after months of research involving over 5000 consumers in South Africa.
This year saw the DStv Explora, South Africa’s most innovative decoder to date, being named the Most Innovative Product of the Year in the satellite television category.
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According to Nielsen research data, two out of three South Africans are most likely to buy a product with the “Product of the Year” logo. With the Explora named the best in the satellite TV category, DStv’s Marketing and Sales Chief Marketing Officer Simon Camerer said; “We are always working on improving our products using innovative technology to bring our customers the best entertainment on the continent”.
“Having consumers give us the stamp of approval makes us proud of the work we’ve done and is the welcomed reassurance that we are doing something right”, he added.