DStv Digital Media scooped itself an award at this year’s Bookmarks Award. We won a Bronze in the Core Awards category for excellence in the production of and results attained from SuperSport social media properties, in collaboration with Levergy/Neo@Ogilvy.
SuperSport Social Media Co-ordinator Rikashni Rangasamy says, “it’s always great for your work to be recognised by the digital industry which shows that the brand is communicating in a way that resonates with sports fans.” Last year, our efforts to shift their social media strategy from purely news-based content to real-time, branded content seriously resounded with SuperSport’s online audience. Results showed a massive growth, two million more Facebook fans and 360 000 more Twitter followers with 329 per cent higher levels of engagement.
In it’s seventh successful year, the Bookmarks received close to 800 entries. So, very well doe to everyone involved!