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FIFA World Cup leads to record month for SuperSport.com

November 7, 2010

If the stats for SuperSport.com and the SuperSport.com Mobi site are anything to go by, then the 2010 FIFA World Cup™ is without doubt the most gripping sporting event in our country’s history.

According to the latest Nielsen Report, record numbers visited Africa’s leading sports portal, with over 1.9 million unique visitors visiting the site in June, while 950 000 users accessed the SuperSport.com Mobi site, making it comfortably the biggest sports site in South Africa for that month and SA’s No. 1 mobile site.

“While I am thrilled with the record website stats, it’s the Mobi growth that really excites me for the future. We had great growth in Africa, where they clearly use their mobile handsets to find the latest online sports action, especially in Nigeria and Kenya which are both showing great traction. We have more than doubled our mobile-user base this year and we certainly intend to work a lot harder in maintaining this growth on this fast growing platform,” enthused Ray Moore, GM of SuperSport.com.

SuperSport.com logo

SuperSport.com pulled out all the stops to ensure that readers received the most comprehensive coverage of sport’s most-watched event, including live video streaming of all matches (available to DStv subscribers in sub-Saharan Africa), video match highlights, live text commentary, photo galleries and much more around the games. This was complemented by the detailed information for all the football supporters, such as stadium and city info, recommended restaurants and the extensive transport information features. And those fans who were following the reality series ‘Chase the Makarapa’ could catch up with their favourite contestant on their blog, track their progress and follow them on Twitter and Facebook.

The new-look SuperSport website also features a very successful Facebook-commenting integration for all news stories and columns, and the sports fans certainly gave their views in an event where there were so many talking points – both on and off the field.

With July featuring the quarterfinals, semifinals and the fever-pitch excitement of the final, SuperSport.com and SuperSport.mobi are anticipating a surge in numbers, and when you throw in the Tour de France and the start of the Tri-Nations, the records set in June could yet be consigned to the history books.

Supporters and fans can log onto SuperSport.com and SuperSport.mobi’s World Cup experience by going to www.supersport.com

About SuperSport.com

SuperSport.com is Africa’s leading sports website, combining the latest in news, information and live scoring with live video streaming, video highlights and Fantasy Leagues based around the world’s top sporting action.

In line with the slogan of ‘wherever you are, we are’, SuperSport.com ensures sports fans are never out of touch with the latest scores, results and news thanks to the excellent mobi site and iPhone app, as well the SuperSport.com Interactive application on DStv. SuperSport.com is a division of DStv Online, the engine behind the online Naspers Pay-TV properties.

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